This Season, Cover Your Apps
"There's an app for that.™” The fashion world, and indeed, the general consuming public, is well familiar with this phrase. The expression has become so ubiquitous that Apple has even successfully registered it for trademark protection. But what is the import for the fashion industry? What does "that" refer to, and what are its legal ramifications? What’s behind the simple swipe of a finger that allows consumers to sit front row at fashion shows around the world?
