Category Archives: At the Podium

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How to Protect Your Brand

Brands that create a credible emotional connection with the consumer demand higher consideration and establish and build brand loyalty. This program will discuss new legal strategies to apply and pitfalls to avoid in light of the key branding trends in the New Millennium with an update on recent developments in 2014. Please join Sheppard Mullin … Continue Reading

Crisis Management in the Fashion and Retail Industry

Program Co-chairs: Ted Max and Bob Darwell Enjoy a front row seat as a fictional corporation confronts a fashion industry crisis ripped from the headlines – a massive cyber security breach and its fallout. Participate in the problem solving discussions with industry experts from the US, European Community and South America as the events unfold. … Continue Reading