2012 Fashion Week Event

Fashion Forward: Cosmetic Ad Chaos, Californication, and Battling Celebrity Zombies
February 15, 2012
New York Office

Click here to RSVP

Please join Sheppard Mullin for Fashion Forward: Cosmetic Ad Chaos, Californication, and Battling Celebrity Zombies


Wednesday, February 15, 2012
5:30 – 6:30 Cocktails and Hors d’oeuvres
6:30 – 8:00 Program


Sheppard, Mullin, Richter & Hampton LLP
30 Rockefeller Plaza, 39th Floor
New York, NY 10112


“About Face” – Cosmetic Ads, the Death of Photoshop,the New EU Directive and Cosmetic Regulations
An important update about changes are taking place with cosmetics advertising in the U.S. and Europe.


“Californication” – What You Need To Know About Doing Business in California, But Were Afraid to Ask
Song-Beverly, Prop 65, Anti-fur, Anti-slavery and more.


“Die Young, Stay Pretty” – Dealing with Dead Celebrities Beyond the Grave
The licensing of the rights of dead celebrities is complicated. What you need to know about rights of publicity and persona to make sure you do not get attacked by a celebrity back from the dead.


For information about this event please go to our blog at www.fashionapparellawblog.com


MCLE
This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.5 credit hours which may be applied toward the Skills requirement, and is suitable for both transitional and non-transitional attorneys.

11th Fashion Week Event

Fashion In Flux: Making Sense of Recent Legal Developments on the Cutting Edge of Fashion

Wednesday, September 14, 2011
The Penn Club of New York
30 West 44th Street
New York, NY 10036

Cocktails and Hors d'oeuvres
5:30 – 6:30 p.m.
Program
6:30 – 8:00 p.m.

Pursuing the Interest of Novelty By Modifying the Colors of Imagination: After Louboutin, Can Color Be Protected in the Fashion Industry?

Protection of color as a trademark is at issue in this most recent decision case.  This program will provide an analysis of the Louboutin case and give insight into the decision itself and how it may affect the fashion industry in the future.

GTLDs Gone Wild: What Does This Mean for Your Brand?

No longer confined within the limits of dot ‘com’, there are opportunities for fashion companies to apply and operate  new top level gTLDs. Is it a benefit or boondoggle? Whether you are a large or small brand the new gTLDs will have an impact on how you market to consumers and this program will provide practical information to help you navigate the new process in advance of the January 12, 2012 opening date.

The Innovative Design Protection and Piracy Prevention Act - A Friend or Faux to Fashion and Creativity?

If IDPPA becomes law, fashion designers will be afforded a new level of protection with no registration requirement.  This program will cover the bill's provisions and how it might help and hinder fashion.

To RSVP, please click here. 

Got GOTS?

Please join Sheppard Mullin for the Global Organic Textile Standard Seminar in New York City

Tuesday, June 28 from 8:30-10:30 a.m.

Sheppard Mullin Offices
30 Rockefeller Plaza, 39th Floor
New York City, NY 20112.

The International Working Group on Global Organic Textile Standard (GOTS IWG) invites you to a seminar about the organic textile processing standard . The event is co-hosted by the Organic Trade Association (member of the IWG), Textile Exchange, and the law firm of Sheppard, Mullin, Richter & Hampton LLP. Attending will be representatives from along the apparel and textile chain including manufacturers and retailers.

As you may know, GOTS is the stringent voluntary global standard for the entire post-harvest processing stages (including spinning, knitting, weaving, dyeing and manufacturing) of apparel and home textiles made with organic fiber (such as organic cotton, organic linen, and organic wool), and includes both environmental and social provisions for post-farm to retail shelf management. Key provisions include a ban on the use of genetically modified organisms (GMOs), hazardous inputs (such as heavy metals and formaldehyde) and child labor, while requiring living wages and strict waste water treatment practices.

At the training, experts will provide an overview of the standard, case studies of companies certified to GOTS, and a walk-through of the process of getting your company certified. Getting GOTS certification enables your company to offer products to the ever more discerning “green” consumer that are organic from field to finished product and meet the new U.S. Department of Agriculture textile labeling policy which now explicitly permits use of the term “organic” for finished textile articles certified to GOTS.

We’ll start with organic refreshments then move on to the presentations, leaving ample time for an interactive Q+A session.

The seminar will be kicked off by Ted Max, co-leader of Sheppard Mullin’s Fashion, Apparel and Beauty Team. Speakers include:

  • Sandra Marquardt, the GOTS IWG Representative in North America
  • Grace Gershuny, OTA Representative to the GOTS IWG Technical Committee
  • Stefan Bergill, Sales Manager, econscious (GOTS-certified promotional wear manufacturer)
  • Marci Zaroff, Chief Marketing and Sustainability Officer, Portico Brand Group (hospitality and retail brand offering GOTS-certified products)

Questions? Please contact Amy Romaker at aromaker@sheppardmullin.com or by telephone at 858-720-7403.

 

10th Fashion Week Event

2011: Art and Fashion, Mergers and Acquisitions, and Social Media Essentials
February 17, 2011
The Penn Club of New York, NYC

When Art and Fashion Collide: Is It Art or Infringement?
What Fashion Apparel and Beauty companies need to know about whether the use of trademarks and copyrights as part of artistic works constitutes an infringement or not.

Fashionable Mergers: What You Need to Know About Mergers and Acquisitions?
As acquisitions heat up in the industry, this program provides insights for both targets and acquirers in the fashion apparel and beauty industry.

Social Media and Customer Data 101: What You Need to Know About Online Consumers and You:
What are the basics companies need to know regarding gathering and using customer data.

When:
Thursday, February 17, 2011
5:30 – 6:30 Cocktails and Hors d’oeuvres
6:30 – 8:00 Program

Where:
The Penn Club of New York
30 West 44th Street
New York, NY 10036

Questions? Please contact Amy Romaker at (858) 720-7403 or aromaker@sheppardmullin.com.

This program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.5 credit hours which may be applied toward the Skills requirement, and is suitable for both transitional and non-transitional attorneys.

Getting Real with Fashion: Emotional Branding; A Fashionista's Guide to Reality TV; and Alternative Fashion Retailing

Please Join us for our Fashion Week seminar

Getting Real with Fashion: Emotional Branding; A Fashionista's Guide to Reality TV; and Alternative Fashion Retailing

Thursday, September 16th, 2010
5:30 – 6:30 p.m. networking, cocktails & hors d’oeuvres
6:30 – 8:00 p.m. program

Sheppard, Mullin, Richter & Hampton LLP
30 Rockefeller Plaza, Suite 2900
New York, NY 10012

Emotional Branding: What Makes a Brand Today? How Does It Differ From Yesterday's Branding?

Brands that create a credible, sincere emotional consumer connections are likely to command higher consideration and solidify brand loyalty. This discussion will consider protections to employ and pitfalls to avoid in building a strong and evolving brand in light of key branding trends in the New Millennium.

A Fashionista's Guide to Reality TV:

Project Runway and America's Next Top Model have made careers and brands.  This session will cover what you need to know but may have been afraid to ask in negotiating a reality show deal? What are the pros and cons of being a reality star and how to manage your brand and image while being a reality star or guest?

Gilting the Brand and Selling It or I Want My DTV: Negotiating Online Sample Sales and Direct Response Television Sales to Consumers:

Recently, sample sales have gone online with Hautelook, Gilt Groupe, Regent's Secret and supported struggling designer while direct response television and QVC and HSN has created fashion superstars. This session will cover what you should consider when faced with opportunities to expand your marketplace and grow your brand.

To RSVP, please click here.

This course or program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.5 credit hours.

Questions? Please contact Amy Romaker at aromaker@sheppardmullin.com or by telephone at 858-720-7403.

For information about this event please go to our blog at www.fashionapparellawblog.com.

 



Sex, Drugs, Rock & Roll: 2010 Fashion Trends

 

Please Join us for our 8th Fashion Week seminar

Sex, Drugs, Rock & Roll: 2010 Fashion Trends

Thursday, February 18th, 2010
5:30 – 6:30 p.m. cocktails & hors d’oeuvres
6:30 – 8:00 p.m. program

Warwick Room in the Warwick Hotel
65 West 54th Street
New York, NY 10019

Sex.com and Taking Prophylactic Steps Against the Explosion of Domains:
The instructive story and lessons of the domain name, sex.com, and how to protect your trademarks and brand names in the seamy world of easy domain name access. How to make sure your trademark does not get besmirched by someone else’s fast and loose escapades and formulating a strategy for protecting your brand and domain name trademarks.

Cosmeceuticals – The Promise and Pitfalls of "Juicing" Your Branded Products: As fashion designers enter the cosmeceutical market they must be cautious about the proper labeling of their products to avoid consumer confusion that could make their product within the regulatory purview of the FDA. We will discuss the promise and pitfalls associated with cosmeceuticals including labeling, advertising, marketing and what to do when someone challenges your labeling or advertising materials.

Hitting the Right Notes – Music-Inspired Fashion:
This program will discuss how to maximize the opportunities to connect your brand with current and iconic talent, how to license the rights necessary to use the music you want, and how to monetize fashion and music. The presentation will include a primer on copyright, rights of publicity and the evolving federal law related to music owners and trademark protection. All this in the context of fashion design, including advertising, marketing, runway shows and performances as well as on the Internet.

To RSVP, please click here.

This course or program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.5 credit hours.

Questions? Please contact Amy Romaker at aromaker@sheppardmullin.com or by telephone at 858-720-7403.

For information about this event please go to our blog at www.fashionapparellawblog.com.

Sheppard Mullin's Fashion Week Seminar 9/17/09

Please join us for our upcoming

Fashion Week Seminar

Thursday, September 17, 2009
5:30 – 8:00 p.m.

Location:

Sheppard, Mullin, Richter & Hampton LLP
30 Rockefeller Plaza, Suite 2400
New York, NY 10012

Agenda:

5:30 – 6:30 Networking, Networking, Networking – Hors d’oeuvres and drinks
6:30 – 8:00 Program of Hot Topics, including:

  • Dollars and Scents — Celebrity Endorsements of Beauty Products and Fragrances
  • Fair Use or Misuse? — Copyright and Trademark Issues on Facebook, MySpace, Twitter, YouTube
  • iPhone Shop Until I Drop — Apps That Let Your Fingers Do the Shopping
  • Do You Fear Phthalates? — What You Need to Know about the Consumer Product Safety Improvement Act ("CPSI")

To RSVP, please click HERE.

For information about our upcoming Fashion & Apparel Confab-ulous events, please go to our blog at www.fashionapparellawblog.com.

This course or program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.5 credit hours.

Or RSVP to Amy Romaker at aromaker@sheppardmullin.com or by telephone at 858-720-7403.

Fashion Week Seminar

Fashion Week Seminar on February 19, 2009 5:30 - 8:00 p.m.

Location:
Sheppard, Mullin, Richter & Hampton LLP
30 Rockefeller Plaza, Suite 2900
New York, New York 10012

Agenda:
5:30 - 6:30 Networking, Networking, Networking - Hors d'oeuvres and drinks
6:30 - 8:00 Program of Hot Topics

What's 'in,' what's 'out' and what to look for in 2009

  • Celebrity Endorsements and Fashion: What Is New?
  • What You Need to Know About Song-Beverly Class Actions: Can They Happen Outside of California?
  • Internet Auctions After eBay v. Tiffany and Auction Cases in Europe: Vive La Difference
  • What Every Fashionista Should Know About Bankruptcy: Purchasing Distressed Fashion Assets

Click on the following for presentation materials from our Fashion Week event:

Internet Auctions After Tiffany v. eBay and Auction Cases In Europe

What Every Fashionista Should Know About Bankruptcy: Purchasing Distressed Fashion Assets

Fashion & Apparel Confabs

Fashion & Apparel Confab-ulous Networking Event on December 9, 2008 5:30 – 7:30 p.m.

Location:
Sheppard Mullin Richter & Hampton LLP
30 Rockefeller Plaza, Suite 2400
New York, New York 10012

Agenda:
5:30 p.m. – 6:30 p.m. Networking, Networking, Networking - Hors d'oeuvres and drinks
6:30 p.m. – 7:30 p.m. Finance and Bankruptcy Suddenly in Fashion? What You Need to Know to Protect Yourself and Maximize on the Trend in the Current Marketplace.

The uncertain economy is taking a toll on everyone. The Fashion Apparel and Accessory Industry is no exception. Because designers and companies are increasingly faced with having to deal with financially distressed and challenged resources, suppliers, manufacturers, retailers and licensees, Sheppard Mullin's Finance and Bankruptcy professionals will help you identify and analyze distressed situations, provide you with a variety of legal strategies and tactics to assist you in minimzing your risks and exposure in dealing with distressed entities, and maximizing your returns and the business opportunities presented in these difficult times.

Click on the following for presentation materials from our Confab-ulous Event:

Bankruptcy Suddenly In Fashion?

FutureFashion

The Sheppard Mullin Fashion & Apparel team represented Inform Ventures, producer and niche marketing/advertising agency that works closely with the fashion industry, in connection with the production of the documentary. The documentary called "FutureFashion" showcased top designers presenting cutting-edge, eco-friendly fashions. The documentary was underwritten by Lexus.

Click here to view the documentary.

Fashion Week Seminar

Fashion Week Seminar on September 9, 2008 5:30 - 8:00 p.m.

Location:
Sheppard Mullin Richter & Hampton LLP
30 Rockefeller Plaza, Suite 2400
New York, New York 10012

Agenda:
Don't Trip on the Catwalk Hot Legal Topics Facing the Fashion Industry this Fall

  • Virtual Fashion: What Every Fashionista Needs To Know About Fashion in the Virtual World
  • You're Either In or You're Out - Online Sales Tax Issues in New York
  • Covering Your Ads - An Advertising Clearance Checklist Before Your Ad Campaign Launches
  • Going Green - Claim Substantiation for "Green" Products
  • Gift Cards - So Many Rules So Little Time -Are You Gift Card Safe?

Fashion & Apparel Confabs

Fashion & Apparel Confab-ulous Networking Event on March 11, 2008 5:30 – 7:30 p.m.

Location:
Sheppard Mullin Richter & Hampton LLP
30 Rockefeller Plaza, Suite 2400
New York, New York 10012

Agenda:
5:30 p.m. – 6:30 p.m. Networking, Networking, Networking – Hors d'oeuvres and drinks
6:30 p.m. – 7:00 p.m. When is a Favor a Felony? The Foreign Corrupt Practices Act and Commercial Bribery Law under New York and California Law.

Once regarded as the “cost of doing business,” the act of “greasing the palm” or giving money or gifts to someone to get favored treatment or something done may result in criminal liability under federal or state law. The Foreign Corrupt Practices Act (FCPA) is a federal law that prohibits individuals and businesses from bribing foreign government officials. New York and California commercial bribery law criminalizes the giving or receiving (or offering or soliciting) of “any benefit” without the consent of the receiver’s employer, with the intent of influencing the receiver’s business conduct.

If your company is doing business in New York, California or abroad, you should carefully examine whether you have effective policies and procedures in place to manage risks under these anti-bribery statutes. Careless behavior and allegations of bribery can subject your company to the risk of a law enforcement investigation, a public relations nightmare, and the potentially high cost of an internal and law enforcement investigation and possible prosecution in multiple jurisdictions under the FCPA and Commercial Bribery laws.

Click on the following for presentation materials from our Confab-ulous Event:

Recognizing Commercial Bribery in New York

When is a Favor a Felony?

Fashion Week Seminar

Fashion Week Seminar on February 12, 2008 5:30 - 8:00 p.m.

Location:
Sheppard Mullin Richter & Hampton LLP
30 Rockefeller Plaza, Suite 2400
New York, New York 10012

Agenda:
5:30 p.m. - 6:30 p.m. Networking, Networking, Networking - Hors d'oeuvres and drinks.
6:30 p.m. - 8:00 p.m. Crimes of Fashion: Counterfeiting and Infringement in the Virtual World

We are living in a virtual world. Cyberspace is increasingly being used by those who want to create a "Second Life" or trade upon illusion by selling counterfeit or infringing goods. Counterfeiting costs the global economy more than $100 billion every year. "Second Life" is reported to support an economy of over $2 million U.S. in counterfeits per day and $1.3 million U.S. in total goods paid in Linden dollars per day. The Internet provides a faceless marketplace and many hidden alleys for trademark and copyright counterfeiters and infringers. As the urgent problems of online fraud, piracy, counterfeiting, infringement and brand abuse proliferate, brand owners need to be prepared to stop infringers and counterfeiters with more than just "cease and desist" letters. This seminar will discuss the global issues involved in protecting rights on the Internet.

Speakers:
Our speakers for this event are three experts in the field:

LEN GLICKMAN
Cassels Brock

STEPHEN SIDKIN
Fox Williams

TED MAX
Sheppard, Mullin, Richter & Hampton LLP

Click on the following for presentation materials from Fashion Week Seminar:

Crimes of Fashion: Counterfeiting Infringement in the Virtual World

Beer, Healthcare And Anti-Counterfeiting In Canada: Two Out Of Three Aint't Bad

Fashion & Apparel Confabs

Fashion & Apparel Confab-ulous Networking Event on January 8, 2008 5:30-7:30 p.m.

Location:
Sheppard Mullin Richter & Hampton LLP
30 Rockefeller Plaza, Suite 2400
New York, New York 10012

Agenda:
5:30 p.m. – 6:30 p.m. Networking, Networking, Networking – Hors d'oeuvres and drinks
6:30 p.m. – 7:00 p.m. Hot Topic: Blueprint for Success - Negotiating Key Lease Provisions and Making the Deal Happen: Issues that can make a Difference Anywhere...

  • Noncompete Clauses
  • Tenant Improvements
  • Operating Expenses
  • Delivery Delays
  • Assignment & Subletting the Space
  • HVAC at Night and on Weekends
  • Termination and Surrender

New York & California...

  • Landmarked Buildings
  • Proposition 13

Click on the following for presentation materials from Fashion and Apparel Confabs seminar:

Blueprint for Success: Negotiating Key Lease Provisions and Making the Deal Happen

Next Confab – Tuesday, March 11, 2008

Fashion & Apparel Confabs

Fashion & Apparel Confab-ulous Networking Event November 13, 2007, 5:30 p.m. - 7:30 p.m.

Networking, Networking, Networking - Hors d'oeuvres and drinks.

Hot Topic: Licensing - As economies continue to become more global and brand extension and expansion are fostered through the media, businesses seek to maximize their market penetration through licensing. This presentation will discuss licensing, the reasons why licensing works, the importance of structure and chemistry, the basics of a licensing agreement, and what to consider when negotiating licensing agreements.

Next Confab: January 8, 2008

Click on the following for presentation materials from Fashion and Apparel Confabs seminar:

Licensing

Your Passport to Going Global

Sheppard Mullin's Fashion & Apparel Team

Presents

Your Passport to Going Global

11th of September, 2007 - Our Complimentary Fashion Week legal seminar will cover the topics you need to know if you plan to do business in China, Europe and Latin America.  Hear legal experts from around the world cover issues including joint venture, manufacturing and licensing agreements, intellectual property protection, taxation and trade regulation.

Click on the following for presentation materials from Your Passport to Going Global:

Your Passport To China Fashion

Doing The Fashion Business In Italy

Mexican Regulation Applicable To Fashion & Apparel